When we first started doing Fire & Security marketing, it was all about generating leads.
And I would generate leads like mad.
But people would come back to me and say:
“Well, they’re bad leads. I couldn’t close them”.
See the video below to see what we realised…
As a Fire & Security business owner, are you a Poodle… or are you a Wolverine?
Our business coach, Perry Marshall, talks about the two different types of business owner – Wolverines and Poodles
Wolverines pay for a consultation to fix their gaps and improve their sales funnel while business is ‘on the up’ and things are working well…
Poodles, on the other hand, are of the “if it isn’t broke don’t fix it” mentality and wait until it’s too late to fix anything!
What type of entrepreneur are you?
Comment or message us by typing ‘WOLVERINE’
#firesecurity
In our recent interview, Kirsty from The Wise Why asked me: “What’s your why now?”
Recently I got out my balls to explain digital marketing. It was during an interview with Kirsty van den Bulk on her LinkedIn Live show called The Wise Why.
Kirsty specialises in helping people to be camera confident! In the days prior to recording, she definitely knocked me into shape. I was pretty scared on the morning but, by the time we got onto camera, I felt a lot happier about things.
Here’s a quick snippet…
9 out of 10 business buyers ignore cold outreach. That’s over the phone AND by email. Because people are swamped with marketing messages AND far too busy to respond…
So even though the numbers may not be exactly the same…
The MESSAGE still holds true… especially for the saturated Fire & Security sector
And even more especially for the Good Guys… in Fire & Security.
Because…
If cold calling and email outreach is increasingly difficult you’ve got to do something else. Something that MAKES YOU STAND OUT from the day-to-day noise… that buyers are ignoring
And, of course, if you’re not doing any of that… ... Continue reading
Is there a limit to how many LinkedIn connection requests you can send?
YES.
It’s 100/week…
Why should Fire & Security professionals care about this number?
If you’re doing an outreach campaign to try to generate more connections…
Or to get more leads or more customers…
That’s the maximum number of people that you can request as new connections each week.
Or is it…?
Statista.com says there were over 33 million active LinkedIn users in the UK in December 2021.
But only about 40% of those actually log into the platform daily.
So that’s only 40 out of your 100 connection requests that have a chance ... Continue reading
What does the Vicinity algorithm update mean for local Fire & Security businesses?
Between 30 Nov and 8 Dec, Google rolled out a local search update called Vicinity. Local Search is the map listings that show on your PC or mobile for the nearest supplier of whatever you are searching for.
The goal was to rebalance some of the factors that are considered when Google generates local search results.
WHY VICINITY?
It is believed that the update was targeting proximity as a ranking factor… to try to stop businesses from being able to rank on a search that is a long way from the ... Continue reading
TOP TIP To Get more Followers for your Fire & Security LinkedIn Page
You’ve set up your Company’s Page on LinkedIn and you’re posting content.
But it’s not getting any views! And it’s certainly not generating any leads!
What to do?
100 FREE INVITATIONS TO FOLLOW YOUR LINKEDIN PAGE
The easiest way to get more Followers for your Fire & Security company’s LinkedIn Page is to use the 100 free invitations that you get each month.
You can use those to invite your personal profile’s connections.
If you are a Page admin, click the ADMIN TOOLS button at the top right of your page and then ... Continue reading
WHAT IS SEO?
Is it…
that secret stuff that web developers do behind the scenes that will bring you more customers through your website.
building links from other websites to your website to prove to Google that you are an expert in your field
having key words and phrases on your website’s pages that help Google to find you
linking between your website’s pages so readers can find more information about a particular Fire or Security product
creating lots of new content on your website to show Google that you are an expert at what you do
something that miraculously makes your website rank on ... Continue reading
How to deal with negative comments on your LinkedIn Company Page
Great webinar recently all about LinkedIn Company Pages with the guys at Social Sales Link
An attendee asked: how do you deal with negative comments on your LinkedIn Page?
CAN YOU IGNORE NEGATIVE LINKEDIN COMMENTS?
Bill said: If the comment is not about your company or content that you have directly created, then I would ignore it. Some people are on the internet just looking for a fight.
If it’s a comment around something you’ve done. Some content you have created, something you have expressed. I would say: “I appreciate your point of view ... Continue reading
